Vancouver’s BuildDirect to Launch New Chocolate Flooring

Vancouver’s online building materials merchant BuildDirect is about to “take a bite” out of home improvement, with the launch of its new chocolate flooring.

The company’s Chocolate Sensation Handscraped Classic Collection is hand poured and will be available on April 1st in dark, milk chocolate and white. Consumers can even get their hands on the tasty new building supplies, by ordering free samples at

“We know consumers will be sweet on our new chocolate flooring,” said BuildDirect’s CEO Jeff Booth. “You can literally taste the quality.”

The company said its new chocolate floors are “stylish, warm and come with an intricate, wood patterned surface.” No other flooring on the market is as easy to install, with customers encouraged to break the planks with their fingers. “Our advanced analytical and forecasting tools identified chocolate floors as a new product trend,” said Booth. “And by leveraging technology as our platform, we’re building a simpler and friendlier home improvement industry. Chocolate flooring is just another way to show customers how much we care.”

Check out the company’s video on the new chocolate flooring:

BuildDirect is a technology company that allows do-it-yourselfers to build and professionals to search for, sample and purchase heavyweight home improvement products. Through its online platform plus analytic and forecasting tools, the company provides a service-oriented online shopping experience where consumers can access up to 80 percent in savings. The platform also offers real-time data for supplier forecasting to improve manufacturing efficiencies.

In late January the company raised a $30 million series B round of funding from Mohr Davidow Ventures, BDC Venture Capital and more.

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