Content experience platform Uberflip has acquired Boston-based SnapApp, an interactive content creation platform. Terms of the deal were not disclosed.
“Bringing SnapApp’s team and capabilities onboard will enable Uberflip to improve lead qualifications for demand marketers.”
Uberflip has added 10 to 15 members of SnapApp’s team, bringing its headcount to 150. The Toronto-based company said this purchase will strengthen its capabilities for demand marketers within the Uberflip platform by providing more insights on how to automate personalized content. Uberflip will also use SnapApp’s Boston office, as Uverflip is currently working to expand its enterprise clientele globally.
“Every go-to-market strategy that a marketer uses, regardless of channel, leads to a destination which is content-based. The opportunity is for marketers to accelerate their buyer’s engagement through their journey by delivering a personalized content experience,” said Yoav Schwartz, CEO and co-founder of Uberflip. “Content makes the biggest impact on a buyer when it’s personal.
Founded in 2012, Uberflip’s platform allows B2B marketers to create tailored content at scale. All blogs, social, and videos can be found on one platform, and users can receive insight into improving future content for readers. Last year, the company raised $41 million, which was led by US-based Updata Partners.
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SnapApp’s platform allows marketers to build interactive experiences and deploy them across multiple channels. The platform helps users gain insights to better personalize their marketing and create deeper engagement with their audiences, and is integrated with the rest of users’ marketing technology stack.
“Bringing SnapApp’s team and capabilities onboard will enable Uberflip to improve lead qualifications for demand marketers by providing additional insights to automate more personalized content experiences,” Schwartz added.
Schwartz said in an interview with TechCrunch that Uberflip is going to let SnapApp continue to run as it is, and Uberflip is not going to integrate from day one, as the company wants to allow time to understand how the two technologies can work together.
“Uberflip re-defined content marketing’s potential by coining the term content experience and building out a platform that equips marketers with the right content at every touchpoint to drive demand,” said Seth Liberman, CEO of SnapApp. “SnapApp joins the company to help continue its unprecedented growth and bring a broad array of new platform capabilities to Uberflip for demand marketers.”
Image source Uberflip via Instagram