Traction Conference returns in-person with Twitter, Eventbrite, Mailchimp as speakers

Lloyed Lobo, Traction Conference
Execs from Atlassian, Shopify, Twitter, 1Password were unveiled as speakers.

Traction Conference is back in-person on August 10 to 11, pulling in unicorns from across the globe to Vancouver.

The two-day event will feature more than forty sessions from a lineup of speakers that consist of executives from Atlassian, Shopify, Twitter, Zendesk, Twilio, 1Password, and Mailchimp, among others.

Presenters include the likes of Anique Drumright, vice president of product at Loom ($6.5 billion valuation); Anna Griffin, CMO at Intercom ($3 billion valuation), Doug Winter, CEO at Seismic ($3 billion valuation); as well as Stacey Epstein, CMO of Freshworks ($5 billion market cap).

According to Traction, the first day will include sessions on product and go-to-market; the second and last day will have sessions on scaling and “war stories” from founders and C-suite members of multi-billion companies.

BetaKit is a media partner with Traction this year.


Interested in attending the Traction Conference this year? For a 50 percent discount code, use ‘BetaKit50’ here. Black, Indigenous, People of Colour, and other minorities are eligible for a 90 percent discount; please send an email to alana@launchacademy.ca for a unique code.


The last time Traction held its event in-person was in 2019, the same year it introduced the Traction Fundraising Summit, which focuses on discussions and talks on fundraising, pitch coaching, legal negotiation tips, and office hours with investors.

Traction’s 2019 edition featured presentations from Lynsey Thornton, vice president of user experience at Shopify; Chris Wright, CTO at Red Hat; and Meghan Keaney Anderson, vice president of marketing at HubSpot.

Lloyed Lobo, co-founder and co-chair of Traction, told BetaKit that the number of attendees for the event is capped at 1,000, and that 70 percent of tickets are sold.

Apart from organizing events at Traction, Lobo is also the co-founder and a board member of Boast, an artificial intelligence startup that helps users gain access to R&D tax credits and funding.

Charlize Alcaraz

Charlize Alcaraz

Charlize Alcaraz is a journalism student at Ryerson University and a staff writer for BetaKit. Follow her on Twitter @charlizealcaraz

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