Toronto-based startup Notch Video launched today, offering its video production marketplace.
The startup claims to launch the first ever online service-based marketplace for video production, “making creating videos easier, more accessible and more affordable by simplifying the video production process and delivering top creative talent across North America”.
Businesses can use Notch Video to find the talent to create marketing videos for their websites, YouTube channels, Facebook Pages, and other social media platforms.
“Notch Video is like the Airbnb of video production, helping businesses of all sizes create videos based specifically on their needs,” said managing director Ian Buck. “In the past it was hard to find skilled, independent video producers who could create the kind of video content that is exploding online. Creating great video content is no longer limited to businesses with huge resources… anybody can do it.”
The company evidently has a fan in Canadian Tire Corporation. Senior VP Duncan Fulton said the eruption of social media marketing has created a huge demand for compelling video content and as a result, companies now need to be able to produce engaging videos at an unprecedented rate. “Notch Video has allowed us to extend our video production capabilities, helping us be nimble, cost-effective, and able to capitalize on this ever-growing medium,” he said.
Notch Video believes every business has a story to tell, “and the best way to do so is through video. Video has become the new medium for sharing and engagement, making it a crucial element of business communications strategy.”
Online service-based marketplaces like Notch Video provide businesses with a way to search through curated communities offering services tailored to a specific need, whether big or small. The company is calling itself a searchable online database featuring hundreds of vetted video creators across North America, allowing businesses to find the right creator for their particular video assignment, project timeline, and budget.