Today in hires: League hires chief people officer, Tulip hires two new executives

Two Toronto tech companies have announced major leadership additions to their team. Here’s the latest update on who’s going where.

League appoints Kim Tabac as chief people officer

League has announced the appointment of Kim Tabac as its chief people officer as the company scales in Canada and the US.

In her first six months, Tabac will focus on scaling the League team in Canada and the US, chairing League’s advisory council and working with clients on their benefits strategy, including mental health, diversity, and inclusion initiatives.

“I have been a big fan of the League brand and technology platform for several years,” said Tabac. “Well-being is an issue that is more relevant than ever to employees, in a talent marketplace that is more competitive than it has ever been. I am excited to be part of the team that helps employees to take back control of their health benefits, and helps employers to deliver a compelling and differentiated value proposition.”

Previously, Tabac served as partner and chief talent officer of Deloitte Canada, where she introduced the first Talent Value Proposition in the firm’s history and introduced a new enterprise talent acquisition program for employees. Her career has spanned a variety of industries including healthcare, retail, financial services, and professional services.

“Kim is the perfect person to serve as League’s chief people officer, and I am delighted to welcome her to our team,” said Michael Serbinis, the CEO of League. “She is a true innovator in human resources and her experience leading this critical function at large organizations will be invaluable as League continues to scale and reach enterprise companies in Canada, the US, and, in 2019, Europe.”

Tulip hires two new executives

Tulip has announced the addition of Saeideh Fard, its new chief financial officer, and Deborah Surrette, its chief revenue officer, to the company’s executive leadership team.

Fard will be responsible for managing Tulip’s financials and employee success, including financial planning and analysis, tax management, employee hiring, staff diversity, and professional development.

Fard joins Tulip from TravelEdge, where she served as Group CFO since 2015 and led the company’s global finance operations through a period of rapid organic growth, M&A, and integration. She previously held executive leadership positions at Marketwired, a global communications and media company, and Sysomos, a SaaS online analytics technology provider.

“Saeideh understands the needs of a rapidly growing SaaS company, and has experience scaling global finance operations through multiple stages of growth,” said Ali Asaria, the CEO of Tulip. “She knows how to optimize the use of venture capital funding and we will look to her to develop financial strategies that leverage the recent investments from Kleiner Perkins and”

Surrette will be responsible for driving revenue for Tulip, including growing the sales organization, expanding globally, and building out the Tulip partner ecosystem. Surrette most recently worked for IBM leading sales and client success organizations in the Watson Customer Engagement business covering commerce, order management, marketing and supply chain solutions. Before IBM, she was with Sterling Commerce, as its senior vice president of global sales and operations.

“I’m incredibly proud to join Tulip at an exciting phase and to work at one of the fastest growing technology companies in Retail,” said Fard. “Tulip is reinventing retail with mobile apps that empower store workers. I’m excited to be part of this industry transformation. I’m also excited to be leading the employee success organization and continue building a culture that is committed to workplace diversity.”

“Deborah’s extensive experience in retail, SaaS, cloud, and mobile solutions at IBM and Sterling Commerce will add tremendous value to our team,” said Asaria. “She understands what it takes to expand globally and strengthen our network of technology partners.”

“Retailers that are thriving today are bridging the online and in-store divide to deliver unified commerce, offering a memorable, convenient in-store experience,” said Surrette. “Tulip is leading the way in providing the right solutions to make this possible and I’m excited to build on the incredible momentum here and work with our customers to re-invent retail.”



Founded in 2012. BetaKit is built for the people tracking, financing, and building the next generation of Canadian business. Its mission is to connect, interrogate, and inform Canadian tech.

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