The startup powering pandemic food deliveries explains the rise of ghost kitchens

ghost kitchen

We’ve all found a new delivery favourite during the pandemic. But is your new favourite restaurant… real?

“We’ve seen a lot of restaurants developing virtual brands.”
 

Today we speak with Jerome Laredo and Noah Hayes of Deliverect, a Belgian-founded company with operations across Europe and North America. Deliverect also has some strong Canadian connections, featuring a bunch of ex-Lightpseeders as part of the founding team, and investment capital from OMERS Ventures (the company just raised a $65 million Series C round).

Deliverect sits in the centre of a triangle surrounded by delivery services, restaurants, and point-of-sale (PoS) providers. With more than 30 million orders processed in the last year, few companies have a better understanding of how the way we eat food has changed during the pandemic.

We talk about what Deliverect is seeing globally and some Canadian-specific insights as the team looks to expand its office presence in Toronto and across the country. We also discuss the rise of virtual restaurant brands and ‘ghost kitchens’, and what they might mean for the way we eat food post-pandemic.


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Black Swan is a BetaKit podcast. Hosted by Douglas Soltys & Rob Kenedi. Edited by Kattie Laur. Sponsored by Xero. Produced with support from TWG.

Douglas Soltys

Douglas Soltys

Douglas Soltys is the Editor-in-Chief of BetaKit and founder of BetaKit Incorporated. He has worked for a few failed companies and written about many more. He spends too much time on the Internet.