Hippoc announces $3 million to help marketers test ad campaigns using neuroscience
Hippoc’s web-based platform can predict the cognitive impact of an ad before it goes live.
Hippoc’s web-based platform can predict the cognitive impact of an ad before it goes live.
Plus: Activist investor takes big stake in Salesforce.
Cuts come after VerticalScope’s business deteriorated in Q4.
AppDirect unified its advisor business under the AppDirect brand earlier this month.
OpenText said it expects to cut the combined entity’s teams by 8 percent due to Micro Focus acquisition.
Software startup for remote teams pursuing federal contract after fundraising falls through, bank relationship sours.
Plus: Magnet Forensics gets acquired in $1.8 billion CAD deal.
US software testing firm hopes to build “centre of excellence” in Canada.
After focusing primarily on Western Canada, Pender Ventures has its eye on other parts of Canada.
Startup will stay in the family business after ex-parent Traction on Demand’s acquisition by Salesforce.
The funding is expected to support over 800 jobs in healthtech, cleantech, other sectors.
Announcement comes hours after IIROC halted trading of Magnet’s shares.
Plus: Supply Vision acquired for $16 million.
Benevity joins Hootsuite, Lightspeed, Clutch, Clearco in significant staff cuts.
Relationship soured last year when Milk Moovement allegedly spilled Dairy’s “trade secrets.”