Watching movies and listening to music online is something people tend to do alone, simply because the technology to do these activities simultaneously with friends hasn’t been available.
Enter Synaptop, the latest pitch on The Disruptors. The Toronto-based company has created an interactive digital platform enabling users to collaborate and use different applications in sync. Synaptop allows users to store files, run apps, and simultaneously watch movies, play games, or listen to music with their friends, in real-time, through any web browser or mobile device.
“We used to watch TV shows in our living room with our families or we would go out to movie theatres with our friends,” said Sami Siddique, president and CEO of Synaptop. “When the internet came along, it changed that and made that into a solo experience. What I wanted to do was bring back the joy of being able to watch movies with your friends…in a way, what we’re doing is disrupting the disruptions that came along to the internet.”
Co-host Bruce Croxon pointed out that while collaborative technology already exists within different platforms like Google and Facebook, he particularly likes Synpatop’s niche focus on “content consumption.”
“The thing I like about what this guy is doing is he’s zeroing in specifically on content consumption and adding features and functionality that allow for collaboration at the same time online,” said Croxon.
Watch the full pitch below:
BetaKit is a production partner on The Disruptors. Tune in to BNN every Thursday night at 7pm for full episodes!