Startup Canada Podcast: Trulioo’s Stephen Ufford on verifying global identities

stephen ufford

Inequalities felt in developing nations aren’t always visible. With an estimated 2.5 billion people with unbanked identities, the creation of a digital footprint can make a world of difference for those without traditional documentation. Ufford knew his next venture would address the identity verification issues faced by over a quarter of the global population.

“My whole life was built around transacting online. That wouldn’t have been possible for me if I had simply lived in a [developing country]. I noticed there was a lot of opportunity lost for people in that part of the world…that was really the inspiration.”

Ufford is the CEO and founder of Trulioo, a global identity verification company. When it comes to data-driven business, he has founded and successfully sold several consumer data-focused startups over the last decade. As a serial entrepreneur, Ufford likes to challenge the status quo and if it’s broken, he likes to fix it. In 2011, the identity veteran started his most recent startup, Trulioo, to help build a trust layer into the Internet, and fix the problem of broken identity that today affects so many online businesses.

In this week’s #StartupPodcast, host Rivers Corbett talks to Stephen about the story behind Trulioo’s creation, and about the awe-inspiring impact Trulioo is having across the globe.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at


Startup Canada

Startup Canada is a grassroots network of entrepreneurs working together to build an environment for entrepreneurship in Canada.

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