Startup Canada Podcast: Erin Bury on strategic marketing

Startup Canada Podcast Erin Bury

Erin Bury, a leading marketing expert in Canada (and former BetaKit Managing Editor, ed.), has more than 21,000 followers on Twitter. How did the startup enthusiast build her social media empire?

“One handshake at a time,” she says.

The marketing guru has created a powerful brand for herself – both on and offline – by amalgamating digital and real-life relationships. It’s an important tactic for those looking to boost their brand identities, says Bury. Named one of Marketing Magazine’s 30 Under 30, Bury is currently the managing director at Eighty-Eight, a Toronto-based communications agency.

In this episode of the Startup Canada Podcast, host Rivers Corbett interviews Bury about branding, viral campaigns, strategic marketing, and how to get celebrity retweets.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at


Startup Canada

Startup Canada is a grassroots network of entrepreneurs working together to build an environment for entrepreneurship in Canada.

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