Startup Canada Podcast Ep.154: How to position your brand with Mark Evans

mark evans

Mark Evans is the principal of ME Consulting, an agency providing strategies and tactics that fuel fast-growing companies. With over 10 years as a technology reporter with a lasting legacy as a serial entrepreneur, Mark holds the secret sauce to startup success.

“The more you tell them the more they want to know, if you can do that, that is great marketing because the essence to good storytelling is creating ones that captivate your audience,” Evans said.

Evans is accelerating the speed at which entrepreneurs grow their companies by harnessing the messaging and branding behind the who, what, where, why and when of a startups conception, and products. In 2015, Evans wrote Storytelling for Startups, a tactical guidebook for entrepreneurs to create their own stories that give them a competitive edge. His experiences have led him to be an advisor with the Next 36 as well as Venture for Canada.

In this week’s #StartupPodcast, host Rivers Corbett talks to Mark about his approach to marketing in 2018 and how he’s structuring the stories of Canadian startups.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at www.startupcan.ca/podcasts/.

Startup Canada

Startup Canada

Startup Canada is a grassroots network of entrepreneurs working together to build an environment for entrepreneurship in Canada.