Storytelling is essential for growing a strong and memorable brand.
For Emily Smith, it seemed obvious that in order to stay ahead, companies need to combine the power of art and science.
âWeâre an experience company. We leverage the latest tech to create amazing, shared-story experiences for our clients’ customers.â
Smith is the CEO of *no campfire required, a Toronto-based geeks-meet-augmented reality company. *no campfire required launched in 2014, and has since been crafting interactive social experiences using their most popular product, PASSPORT AR, which Smith says is a âcustomizable Pokemon-Go.â
As the personality behind no campfire required, Smith connects with brands, tourism destinations, and festivals to promote its products.
In this weekâs #StartupPodcast, host Rivers Corbett talks to Smith about how sheâs enriching the audience experience and the exciting possibilities that lie ahead for *no campfire required.
The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canadaâs entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canadaâs entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.
You can find every episode of The Startup Canada Podcast Show at www.startupcan.ca/podcasts/.