Siri Agrell named OneEleven Toronto managing director

siri agrell

Siri Agrell, the former director of strategic initiatives for Toronto Mayor John Tory’s office, has joined OneEleven Toronto as its Toronto managing director.

During her time as director of strategic initiatives, Agrell worked with the local tech ecosystem, leveraging partnerships and facilitating procurement from companies like Ritual, Waze, and Miovision. She helped lead the overhaul of the city’s recreation registration system, the King Street Pilot project, and was responsible for federal intergovernmental affairs such as the Waterfront Toronto and Sidewalk Labs’ Quayside pilot, the Cities & Mental Health Summit, and the #TorontoStrong Fund.

In the past, Agrell has also acted as deputy director of communications to former Ontario Premier Kathleen Wynne, and VP of strategic communications firm Pilot PMR.

“OneEleven’s story is the story of Toronto’s rapidly growing tech sector: we are a city that’s scaling up, not starting up,” said Agrell. “I am excited to help lead OneEleven as it facilitates the growth and success of diverse cohorts of scaleup companies, providing the support they need to draw investment, talent, and customers while ensuring that our organization and our city remain at the forefront of the global tech economy.”

OneEleven has been searching for a new managing director since founding CEO and managing director Bilal Khan departed in April. Dean Hopkins, OneEleven’s chief growth officer, replaced him at the time. The scale-up hub has since expanded to Ottawa and expanded its Toronto space by 50,000 square feet.

“As we double our presence in Toronto and increase our impact, identifying a candidate to lead OneEleven’s flagship office was a major priority for us,” said Hopkins. “We received interest from several high-profile candidates with impressive backgrounds and resumes, but there was one woman stood out above the rest. I am thrilled to appoint Siri Agrell to the role of Managing Director, OneEleven Toronto. Siri is the leader our scaleup founders and community need to help get them to their next stage of growth.”

Agrell will formally assume the role on September 5.

Jessica Galang

Jessica Galang

Jessica Galang is BetaKit's News Editor. Follow her on Twitter @jessicagalangg or send her pitches to jessica.galang@betakit.com.