ScribbleLive announces technology partnership with Google

ScribbleLive

Toronto-based ScribbleLive, a Toronto-based digital marketing company, announced a new technology partnership and integration with Google. With this integration, the company says that its customers will have an enhanced user experience.

For search queries that return a result that is both recognized as a liveblog by Google, and meet certain criteria, Google will display a carousel-style search result that will show a number of recent posts from that event. If a user clicks on a post, Google will direct the user to the ScribbleLive client page on which the source liveblog appears.

ScribbleLive claims that these liveblog carousels will allow users to access real-time search results in a more compelling format, as the demand for real-time news updates grows in popularity.

“Large content publishers rely on ScribbleLive to produce engaging, real-time content at scale,” said Divesh Sisodraker, chief product officer at ScribbleLive. “We are delighted to partner with Google to ensure that anyone in the world will be able find compelling, real-time content. This increased visibility will drive new traffic to our clients.”

Related: ScribbleLive raises $35 million Series D