ScribbleLive, a Toronto-based company focused on digital content marketing, just announced that it closed $35 million in expansion round funding. The round was led by The OpenText Enterprise Apps Fund, with participation from Emerillon Capital, Blue Cloud Ventures, Northleaf Venture Catalyst Fund and a large U.S.-based asset manager. Existing venture investors like Rogers Ventures, Summerhill Venture Partners, Georgian Partners, Export Development Corp. (EDC) of Canada and Waterloo Innovation Fund also participated.
The news comes on the heels of ScribbleLive’s founder, Jonathan Keebler, and former product manager, Matt McCausland, announcing their latest venture, Sam:).
“Our business has been growing at 100 percent without consuming capital, which has driven massive interest in our company,” said Vincent Mifsud, CEO of ScribbleLive. “This interest has culminated in a Series D round, which is greater than all of our previous financing combined. Our stronger balance sheet opens new strategic avenues for accelerating our growth to further enhance our market share.”
As tech industry watchers and media giants say the sky is falling with the end of ad-supported web — thanks to ad-blocking software — a company like ScribbleLive, which focuses on content marketing, is well-placed to pave the way for new forms of revenue for organizations struggling to monetize their digital properties.
“We are focused on disrupting the marketing industry by helping brand marketers, sports, and media companies grow their businesses using content and data science technologies,” said Mifsud. “Advertising effectiveness is on the decline and content marketing will be the key strategic differentiator to help businesses grow. We believe that great content marketing should be incorporated into every element of marketing from social marketing, events, and product launches to microsites. Our data science-powered platform helps marketers do exactly that.”
ScribbleLive uses linguistic and mathematical algorithms to provide insights that enable marketers to create original content in accordance with their marketing strategy. ScribbleLive’s workflow technology platform allows marketers to distribute this content across a variety of landscapes and then measure the effectiveness and engagement. Currently, they boast clients like Ferrari, Red Bull, and the NFL.