RBC launches its roboadvisor across Canada


RBC has launched its investment roboadvisor, RBC InvestEase, across Canada.

RBC said the digital investment advice service combines automation and advice to give users a quick investment portfolio recommendation online.

“Canadians told us they are looking for a new way to invest that fits into their busy lifestyles. They want a convenient automated advice solution that is available whenever they are ready to get started,” said Stuart Rutledge, the senior vice-president of Personal Savings & Investments at RBC. “They also told us they want to be hands-off, with experts making decisions for them, and easy access to an expert, if needed. We listened and RBC InvestEase is our response.”

Based on responses to a short online questionnaire, RBC InvestEase matches a user with an investment portfolio recommendation that corresponds to one of five ‘risk profiles’, ranging from very conservative to aggressive growth. Once an account is opened, RBC InvestEase monitors and automatically rebalances the user’s portfolio throughout the year as needed. The service also provides automated advice and recommendations, in addition to ongoing portfolio management.

“We know investing can seem complex and that’s why we’ve simplified the experience, backed by RBC expertise,” said Rutledge. “Whether you’re just getting started or an investor looking for a new approach, we want Canadians to know investing can be this easy.”

Caitlin Hotchkiss

Caitlin Hotchkiss

Content coordinator, social media smartypants, wordsmith, Human Workflow™. Exists primarily on coffee, cat pictures, German dance metal, and pro wrestling. I will fight for your right to the Oxford comma.

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