Performing Arts Alliance creates 5-week pilot project based on startup methodologies

Building your own business is much like a dance. Many traits are needed to preform the various tasks and one must be agile, especially when seeking an investment.

The Performing Arts Alliance and MaRS have teamed up to created a pilot project called LEANARTS. What is dubbed “the first ever program of its kind for the arts,” LEANARTS is aiming to start in January with a goal to embody the methodologies used by tech startups to help performing arts companies to “explore new revenue models and improve their probability of funding.” The crash course is 5-weeks and will bridge together one-on-one mentorship and assignments.

Christina Loewen: Executive Director,, said, “There are parallels between the startup world and the arts sector in terms of scant resources. Risk capital is essential to research, development, and the inevitable and essential failure that comes with experimentation. Yet in the arts, we have no money to waste. How can we learn to prototype on a small scale, test our ideas, and fail faster and cheaper? How can we make the most of our limited resources while improving our chances at success? We think applying Lean methodology to great ideas in the early stages of development might offer an answer to these questions.”


Ian Hardy

Ian is publisher at MobileSyrup. He's been quietly creating and building things for years and is completely addicted to Tim Hortons.

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