Pebble launched its Pebble Time Kickstarter campaign one week ago today. The campaign reached a million dollars in less than 20 minutes, and continued to raise money at an alarming rate for a week straight. Following this morning’s announcement of the Pebble Time Steel, The Verge reports that the Pebble Time campaign has become the most successful Kickstarter campaign ever.
This morning we reported that the campaign had already received $12 million in funding. Today’s addition of a Steel option and announcement of a new Smartstraps program has added another million dollars to the campaign. At time of writing, the campaign had already received more than $13.6 million in funding from close to 60,000 backers.
The Verge reminds us that number one most funded Kickstart project was last year’s Coolest Cooler. It received $13,285,226 in funding despite its $50,000 goal thanks to commitments from 62,642 backers. The Coolest Cooler has now been bumped and sits at number two, sandwiched between the original Pebble and the upcoming Pebble Time.
With 24 days to go, the Pebble Time’s funding will likely hit $20 million before the campaign expires. That will be a tough record to beat.
This article was originally published on our sister-site, MobileSyrup.