OSF Digital acquires Adept Group to expand reach in Australia, New Zealand


OSF Digital, a commerce and digital cloud company headquartered in Québec, has acquired New Zealand-based Adept Group as it looks to grow its global reach. The terms of the deal were not disclosed.

“This acquisition expands our presence in Australia, drawing on the coordination of our existing team in the Asia-Pacific region.”
– Gerard Szatvanyi

OSF Digital said the acquisition is aimed to expand its presence in Australia and Zealand. Adept was founded in 2010 as a project management consultancy, but later evolved to offer consulting and Salesforce services covering a wide range of industries, including B2B commerce. Adept’s customers include banking, retail, and energy companies.

OSF Digital, which has over 1,000 employees and 40 global offices, said the acquisition will support its mission to become a “top global digital transformation partner” to commerce brands.

“This acquisition expands our presence in Australia, drawing on the coordination of our existing team in the Asia-Pacific region,” said Gerard Szatvanyi, CEO of OSF Digital. “The move also strengthens our position as a leading digital transformation partner to B2B and B2C brands that want to start or enhance their digital strategies locally and expand globally.”

Founded in 2003, OSF Digital aims to help brands through their digital transformation journeys, specifically as it relates to B2C and B2B commerce. OSF Digital offers services across a number of facets within commerce, such as e-commerce, headless commerce, and online store management.

The firm has also built a number of commerce solutions, such as dedicated online shops for grocers, large businesses, and consumer goods companies. In addition to its products and services, OSF Digital also runs a headless commerce technology accelerator that allows brands to launch using Salesforce Commerce Cloud.

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The acquisition comes on the heels of a $52 million CAD Series B round of funding for OSF Digital. The proceeds from that round were expected to be used to support the company’s future acquisitions and expansion to new regions, among other growth areas for the business.

OSF Digital’s relationship with Adept began in 2019, when Adept joined the OSF Global Partner Alliance, which allows companies to strategically partner with OSF.

“OSF leadership noticed the vision of the two companies was aligned on the goal of delivering both B2B and B2C commerce services,” said Szatvanyi. “As part of the company’s effort and mission to become the top global digital transformation partner to commerce brands worldwide, OSF began looking at New Zealand and Australia as logical opportunities for expansion.”

Dominic Stow, CEO of Adept, said the acquisition will allow Adept to better meet the needs of its core B2B customer base, while helping B2C companies in the region that are underserved from a digital commerce perspective.

“There are few, if any, digital commerce services firms in the region with the skills or experience to help B2C companies develop and implement their digital strategies – and zero with the strength or capabilities that OSF has to offer,” Stow added.

Isabelle Kirkwood

Isabelle Kirkwood

Isabelle is a Vancouver-based writer with 5+ years of experience in communications and journalism and a lifelong passion for telling stories. For over two years, she has reported on all sides of the Canadian startup ecosystem, from landmark venture deals to public policy, telling the stories of the founders putting Canadian tech on the map.

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