New Brunswick-based Gemba Software Solutions secures $2.9 million

Gemba Software Solutions, a Saint John, New Brunswick-based software-as-a-service (SaaS) provider focused on workplace training, has secured a $2.9 million investment.

“Gemba has proven to be a rockstar in our portfolio. They are one of the highest revenue-generating companies in our portfolio.”

The round was led by Halifax-based venture capital Build Ventures, which on Wednesday announced the initial close of its Fund II. The round also saw participation from return investors, The New Brunswick Innovation Foundation (NBIF), which contributed $600,000 and Gemba’s former parent company, Innovatia Inc., which contributed $300,000 to the round.

Gemba is also known under the name ProcedureFlow, which is the company’s knowledge management software product. ProcedureFlow turns complicated, text heavy information into simple, visual processes that are easy to follow, in order to train employees faster and cut operating costs.

“There is tremendous potential in Atlantic Canada’s startup community that creates attractive investment opportunities,” said Rob Barbara, partner at Build Ventures. “New Brunswick-based ProcedureFlow is just that calibre of company.”

In 2015, Gemba raised $1.5 million, with Innovatia and NBIF both providing $750,000, respectively.

“Gemba has been a part of our portfolio since 2015, and since that time we’ve seen phenomenal growth,” said Ray Fitzpatrick, NBIF’s director of investment. “Having Build Ventures backing them to lead this investment round is exciting, as it validates our belief that this company could have rapid growth potential.”

Launched in 2012, Gemba is currently led by CEO Daniella Degrace who has more than 20 years of experience with tech startups in Atlantic Canada. She has previously been involved with Atlantic Canada success stories Q1 Labs, which was acquired by IBM and Radian6, acquired by Salesforce.

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“Gemba has proven to be a rockstar in our portfolio,” Fitzpatrick added. “They are one of the highest revenue-generating companies in our portfolio, and their growing roster of big-name customers is proof of their software’s value. As well, we’re incredibly pleased to see a company led by a female CEO not just growing but thriving in a traditionally male-dominated industry.”

Gemba plans use the $2.9 million investment to help increase its sales efforts and continue to grow revenue. Its customers have included the Los Angeles Department of Water & Power, Wyndham Hotel Group, and Enbridge Gas New Brunswick.

“We’ve seen the impact that ProcedureFlow can have on our clients’ performance,” said DeGrace. “With ProcedureFlow, we’ve helped our clients increase productivity and, importantly, we’ve supported our clients’ growth through visual knowledge transfer, resulting in an enhanced customer experience. This significant investment will help us grow ProcedureFlow and scale up our operations.”

Meagan Simpson

Meagan Simpson

Meagan is the Senior Editor for BetaKit. A tech writer that is super proud to showcase the Canadian tech scene. Background in almost every type of journalism from sports to politics. Podcast and Harry Potter nerd, photographer and crazy cat lady.

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