GetintheLoop said the partnership could expand to bring local content to other RBC Ventures app users.
Through the new partnership, GetintheLoop is hoping to expand its network of local offers and work with RBC Ventures to provide offers that connect with the needs of RBC Ventures’ clients. In turn, this would allow GetintheLoop to expand its platform audience and continue to help scale local business communities through mobile technology.
“RBC Ventures strives to go beyond banking through strategic partnerships, developing products and acquiring firms that solve problems and make Canadian lives better,” GetintheLoop said in a statement. “GetintheLoop is rapidly expanding into new markets with local owners and operators through our innovative approach to franchising.”
GetintheLoop provides a SaaS platform for businesses to reach interested and active members on their smartphone. Members can download and opt-in to receive curated, local offers and experiences from top brands and businesses across Canada. The startup said this collaboration has the potential to expand to deliver local content to users of other RBC Ventures apps in the future.
GetintheLoop was founded in 2014 with a goal to provide businesses with a local voice by connecting them with local consumers. Clients can use real-time offers and mobile notifications to capture attention, drive return visits, and increase sales. The service also allows users to keep 100 percent of their revenue, but GetintheLoop still requires a monthly fee.
Rocketman, which will be the first RBC Venture startup using GetintheLoop’s service, provides users with real-time transit arrivals and locations, allowing them to validate their wait time with a live countdown. Through the app, users can take advantage of features like favourites, reminders, and alerts to make informed decisions when transiting.
RBC has upped its activity in the startup space in the last year, launching RBC Ventures to co-create and invest in startups, as well as an accelerator with Highline BETA, last June. RBC announced a partnership in August with Espresso Capital aimed to target Canadian tech companies seeking debt financing, which had provided non-dilutive financing to 230 companies at the time the partnership was announced. More recently, RBC Ventures acquired Montreal-based Smart Reno, a home renovation platform that connects consumers to renovation contractors.
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