The question “what do you do?” is one that entrepreneurs will encounter several times at networking events. But Toronto-based marketing consultant Mark Evans says that not many people can answer this question well.
To help entrepreneurs, Evans launched Story Spark, a free online course meant to help entrepreneurs give a more compelling answer to the question of what they do. The course includes six videos, including “How are you unique?” and “Precision: audience and benefits.”
“With so much noise, it’s a huge challenge to capture someone’s attention,” said Evans. “So when the opportunity arises, entrepreneurs need to deliver a crystal clear and powerful answer that resonates and, as important, encourages people to ask for more information.”
Access the course here.
Photo via Unsplash
