Lightspeed acquires ReUp, rebrands it to Lightspeed Loyalty

ReUp team with Dax Dasilva

Cloud-based point of sale system Lightspeed has announced Lightspeed Loyalty, its new platform for customer engagement. The technology comes via the company’s acquisition of Toronto-based ReUp, a digital platform that allows business owners to build a branded loyalty program.

Lightspeed now has a loyalty solution integrated and geared towards apparel boutiques, pet stores, quick service establishments, and fine dining restaurants.

A rebranding of ReUp’s platform, Lightspeed Loyalty’s key features include the ability to set up a branded customer rewards program in an app, create automated campaigns via mobile and email that can target consumers with relevant offers based on customer habits, and view customer insights all in one place to plan strategically.

“Retailers and restaurants have always aimed to offer customers a superior level of service, and Lightspeed Loyalty allows them to take that service to the next level,” says Dax Dasilva, founder and CEO of Lightspeed. “We’re providing these businesses with the tools to break down barriers, thus fostering strong customer relationships, driving repeat visits and increasing revenues, no matter the season.”

With the acquisition and rebranding of the ReUp platform, Lightspeed now has a loyalty solution integrated and geared towards apparel boutiques, pet stores, quick service establishments, and fine dining restaurants. To date, more than 60,000,000 points have been awarded to over 200,000 customers.

The acquisition comes as the company continues preparations for a reported spring IPO. In November, Lightspeed added former Google and OpenText CFOs to its board of directors, supporting new CFO Brandon Nussey, who joined the company in April.

Caitlin Hotchkiss

Caitlin Hotchkiss

Content coordinator, social media smartypants, wordsmith, Human Workflow™. Exists primarily on coffee, cat pictures, German dance metal, and pro wrestling. I will fight for your right to the Oxford comma.