Launch of Montreal’s Digital Spring celebrates the intersection of fashion and tech

fashion tech

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The official launch of the Digital Spring’s season, a platform that promotes digital creativity and enables collaboration between artists, the industry, and the scientific world, took place in a 5@9 at the McCord Museum under the theme Montreal Fashion Tech.

“We are pleased with this collaboration [with the McCord Museum],” says Mehdi Benboubakeur, Digital Spring manager.

During the event, the public could enjoy a walk on the upper floors to admire Mode Expo 67, an exhibition that identifies Montreal’s trends during those febrile years in 1967, and Wear its Identity: The First Nation Collection, a portrait of aboriginal fashion.

digital spring

The journey of a participant in the evening could undergo several variations, since many kiosks and workshops were there to present the latest trends of the designers in smart fashion.

“We want to celebrate digital creativity,” said Abeille Gélinas, DJ, host and spokesperson for the 2017 season.

At the entrance of the museum, PixMob’s smart bracelets, called klik, were distributed to the public. The bracelet expressed the wearer’s interests by enabling them to like their favourite workshops, and play the game of virtual networking by exchanging business cards through the platform.

digital spring

Then, entering the main room, one could immediately notice the fashion mapping that consisted in a light creation by MAPP MTL, which illuminated a dress elaborated by students of Cégep Marie-Victorin.

A little further, there was a handful of high-fashion shoes from designer Anastasia Radevich, modeled in 3D and handmade.

Fashion also took an interactive turn with Stefanka‘s smart fitting room that scanned the body in order to reveal the exact measurements to a customer.

Finally, on the wearables side, Imagine 360​​° introduced a fashion creation workshop in virtual reality where participants could paint on a 3D mannequin based on their own inspiration. SubPac proposed an immersive musical experience, thanks to its jacket that transmits the sound waves through the body to the rhythm of our favourite song.


Gabrielle Drouin

Gabrielle Drouin has completed a master’s degree in Literature specializing in Quebec’s contemporary dramaturgy at the University of Montreal. She worked as a journalist in Toronto, covering the news of its Franco-Ontarian community, and has been reporting on the Montreal startup tech ecosystem since 2016. She is currently the Communications advisor and community relations at HEC Montreal's entrepreneurship hub.

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