Back in September, Toronto-based Hurrier was acquired by Rocket Internet-owned Foodora, which initially launched its on-demand restaurant delivery model in Germany in 2014.
Today, Hurrier announced that it is completely rebranding to foodora, and will introduce a flat delivery fee of $3.50 in both Toronto and Montreal. foodora said that customers will be able to place orders and use a mobile app by March.
“This rebrand is more than just a name. As foodora we’re giving our diners more choice and flexibility by introducing a flat delivery fee in this competitive space,” said David Albert, foodora Canada Managing Director. “Food is at the heart of everything we do. These changes and soon to launch expanded order channels are catering to our clients with a focus on quality local restaurants and expanded ordering options.”
Hurrier said that, in the last quarter of 2015, orders had increased tenfold while delivery processes and times were streamlined by nearly 40 percent. The Hurrier algorithm will be integrated into foodora’s operations in its international markets.
“Hurrier’s algorithm quickly determines which rider to send on any given job,” said Julian Dames, global CMO for foodora. “Hurrier’s expertise in delivering year-round in the cold Canadian climate has helped foodora gain a greater understanding of how to maintain operational excellence, even during the snowy months.”