Hootsuite surpasses 15 million users as Slack hits $100M ARR

Slack socks

It’s a time for celebration for two Vancouver-based unicorns who, on the same day, announced that they’ve hit some major milestones. Hootsuite, which says it is the most widely-used platform for managing social media, announced that it’s surpassed 15 million global users. The company recently hosted its Connect via Hootsuite online conference, which attracted 22,000 people from 136 countries.

“What was once the focus of a small number of enthusiasts inside an organization, today social media is at the heart of the digital strategy of the largest and most successful businesses,” said Penny Wilson, chief marketing officer at Hootsuite. “Hootsuite makes social media approachable for all businesses, including those in regulated industries, government or higher education. Every day, we see companies use our platform in unique, innovative ways to engage with their customers.”

Hootsuite recently announced plans to open Toronto and Sydney offices. In August, Hootsuite announced that it was cash-flow positive after a troubling year for the company that included laying off 100 employees and being written down. Around the same time, Slack raised $200 million USD at a valuation of $3.8 billion.

In a blog post, Slack said that it’s reached 1.25 million paid users, and hit $100 million in ARR over the summer. Last month, the company reached 2.5 million simultaneously connected users, and reached six million apps installed on Slack teams. In October, the company reached 4 million daily active users.


“Continued momentum on the Slack platform is an important sign of the expanding role we play in the business software ecosystem,” the company said. Slack also reported that almost half of their daily users are outside of North America; Great Britain, Japan, Germany, France, and Australia were in the top five. The company has 650 employees in seven countries, including San Francisco, Dublin, New York, and its recently-announced Toronto office.

Jessica Galang

Jessica Galang

Freelance tech writer. Former BetaKit News Editor.

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