Startup co-creation company Highline BETA is partnering with Cossette Health, an incubator dedicated to supporting healthtech startups, to help startups in the healthcare space.
Highline BETA and Cossette Health will work with large healthcare organizations to co-create and invest in healthcare startups. Back when Highline BETA was still Highline VC, the firm invested in a number of healthtech startups, including Akira and CareGuide.
“Healthcare can be a complex space, so having an insider’s perspective allows us to better understand how to innovate from within,” said Marcus Daniels, co-founding partner of Highline BETA. “Bringing the startup co-creation model to large corporate players who not only understand the complexities of healthcare but also have scale to create reach within the industry will result in high-quality experiences for consumers, patients and healthcare providers.”
The two organizations say that their respective specialties will help healthcare startups get off the ground faster. Highline said it will use its Venture Acceleration and Co-creation methodology, while Cossette Health can provide end-to-end services and product delivery like ideation, strategy, and product development services.
“Our clients are looking to tap into the healthcare startup ecosystem as an organic opportunity to grow their innovation offering,” said Joe Dee, managing director of Cossette Health. “This new model is a way for them to directly discover or create new entities, and to go after meaningful opportunities that evolve their business position while staying ahead of the curve.”
In December, Highline BETA announced a similar partnership with Cookhouse Lab to collaborate on solutions in the insurance tech industry.