Former MaRS Manager to Lead New Cossette Labs Business Incubator

Cossette has announced a new business incubator in Toronto seeking to help startups who develop technologies that will benefit Cossette.

It will be headed up by a former manager at the MaRS Discovery District manager, Joe Dee, Cossette VP Product and Technology Strategy

Cossette Lab will act as a national Cossette initiative designed to help incubate the growth of tech-related start-ups.

“There are many young entrepreneurs with exciting ideas who just need that little bit of help to take their ideas from concept to reality,” said Dave Lafond, president of Cossette English Canada. “We’re here to help provide that bridge, either in the form of advice or in providing a physical location where people can come to share their ideas or tap into our expertise and tech services.”

Cossette Lab launched in Cossette’s Montreal office in 2012 with eight start-ups participating in the initiative. It was originally founded as part of a global strategy to increase the agency’s offerings to potential clients.

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Cossette said the Toronto Lab will operate similarly to the Montreal Lab, hosting startups anywhere from six to 12 months. The Lab aims to “help accelerate a start-up’s development as well as establish a relationship with Cossette personnel, and search for cross-market opportunities.” It will also seek to help the startups through connections with Cossette clients.

Eligible startups need to have reached “a sufficient maturity level” in the development of their technology and business model, and their technology must benefit Cossette, the agency’s clients or potential partners.

“This is an opportunity for us to broadly serve the tech community by helping bring new ideas to the marketplace. It is also a service to our clients and our own staff at Cossette since it exposes our people to the innovative thinking and experimentation that is happening all around us,” says Dee.

Dee was formerly manager, online development at MaRS Discovery District , the recently embattled publicly-funded startup hub in Toronto.



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