Chatbots are the latest smartphone craze, and one Vancouver-based company is helping financial institutions take advantage.
Finn.ai develops a white-label virtual banking assistant, and partners with financial institutions to develop personalized chatbots through platforms like Facebook Messenger.
“The second value-add is that it’s got a layer of analytics behind it, so that bank clients can better understand how they’re spending money, and do things like set savings goals,” said Natalie Cartwright, co-founder and COO of Finn.ai. “What we’re doing is helping banks, which are very good at operations, bring in technologies very quickly. So we’re bridging that gap between what FinTechs can do and what banks can do.”
As this episode of The Disruptors was a special feature at CIX, co-hosts Bruce Croxon and Amber Kanwar sat with CIX organizer and BDC IT Venture Fund partner Peter Misek to get his comments on this week’s pitches.
“I love the fact that they’re white-labelling. So instead of trying to build an expensive brand and establish that trust, they’re basically saying, we’re going to power these other brands,” said Misek. “We’re going to help them communicate with people that they really had a hard time outreaching to.”
Watch the pitch analysis below:
BetaKit is a production partner on The Disruptors. Tune in to BNN every Thursday night at 7pm for full episodes!