This has been a historic year for tech in Canada, but as news of huge funding rounds and IPOs proliferates, so do stories of heatwaves and wildfires happening across the country, and other extreme weather events devastating communities around the world. As BetaKitâs editor-in-chief, Douglas Soltys put it during a recent panel, âwhat good is a fresh round of funding when the world is on fire?â
âYou have to think about these impacts of climate, and no one can outrun that.”
Soltys made the comment during Julyâs Patreon-exclusive BetaKit Live event, Solving Big Problems, where he was joined by Bryan Watson, partner at Flow Ventures, Precision.ai CEO Dan McCann, and Laura Zizzo, co-founder of Manifest Climate, to talk about entrepreneurs who are willing to solve todayâs big environmental problems.
The panellists covered a range of topics, from sustainable business models for cleantech to the environmental impact of NFTs, but much of the discussion centred around how to make climate goals central to how a business operates.
Manifest Climate aims to help businesses do just that by highlighting climate-related risks and opportunities. When it comes to climate change, said Zizzo, itâs easy to âtake the fatalistic approachâ about solving it but the CEO is optimistic that, if businesses take it seriously, âwe can do it.â
âYou donât start with just understanding your greenhouse gas emissions,â Zizzo said. âYou start with saying, âWhat does my business actually do? And how is it going to be impacted by climate?ââ She added that executives have started to wake up to the risks of climate change.

âNo longer are we hearing the CFOs and the CEOs saying, âWell I have a sustainability person for that,ââ she added. âThey now realize, âI need to know the story so that I can talk about it.ââ But the âstoryâ in this context doesnât refer to just a marketing campaign anymore, she explained.
âThe message loud and clear for most organizations everywhere is, itâs now table stakes to have a story about how climate change impacts you,â she said. âItâs no longer about what you do about climate change, itâs about, âHow are you actually going to be part of the future that includes being net-zero and that includes being more resilient?ââ
Climate is not just a sustainability issue anymore, she added, itâs a strategic issue.
âIâm not talking about making a brochure,â she continued. âIâm talking about having a real story about how youâre a part of the sustainable future. Some of the biggest funds in the world are saying, âWe want to have only sustainable investments by X date and their idea of a sustainable investment is ⊠one thatâs going to be around in a future thatâs net-zero.â
McCann echoed Zizzoâs comments, saying it doesnât make sense for businesses to do the âsmall, symbolic thingsâ while ignoring the elephant in the room. But, he pointed out, âthe elephants move because of the mice,â and individual actions, like demanding that your local Tim Hortons use sustainably sourced cups, while not very impactful in the grand scheme of things, can grab the attention of large corporations.
While acknowledging that, âyou need the mice,â Watson cautioned entrepreneurs against engaging in âclimate theatreâ without actually undertaking real organizational change. McCann said he liked Watsonâs use of the word, theatrics because âno matter what people say with their mouths, what they do with their wallets is actually what enacts change.â
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When asked how founders hoping to pitch VCs can plan for the future of their business, Zizzo said itâs about planning for the unpredictable conditions that science says will be the reality in the coming years, which means asking questions like, âAre you flood resilient?â or âAre you depending on supply chains that you shouldnât be dependent on?â
âYou have to think about these impacts of climate, and no one can outrun that,â she said, referencing her recent opinion piece in the Toronto Star, where she wrote, âyour low-carbon factory canât work if itâs underwater!â
The three panellists also discussed the role of government and public-private partnerships in advancing Canadian techâs ability to solve big problems like climate change and food security and how policy has also impeded progress in some cases.
Feature image Matt Palmer on Unsplash