Can design-centric thinking drive customer success? (Facebook Live chat)

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The battle between engineer-centric and design-centric product development is at least as old as the iPhone, but with the mobile revolution making way for newer tech like AI and IoT, these questions are back at the forefront. How do product teams across Canada push back against pressure to jump on the latest technological bandwagon? And what are the best practices and pitfalls for teams looking to build new tech with a human-centric approach? Is design-centric thinking the best choice for companies focused on customer success?

The capacity for technology to act as a force multiplier (for both good and bad), make these questions more urgent (and ethical). As algorithms and mesh networks become both omnipresent and more powerful, what role do product managers play in ensuring that the efficiency of tech doesn’t come at the cost of our humanity?

BetaKit has teamed up with TD Lab, which is focused on helping foster an internal culture of innovation at TD, to answer these questions and more during an interactive Facebook Live chat. If you have a question about design-centric thinking, please join us Thursday! Can’t join? Post your question in the comments section below.

Facebook Live chat: Technology and Design-Centric Thinking

Thursday, July 20th, 12:00PM-12:45PM EST


Douglas Soltys – Editor-in-chief, BetaKit

Special Guest Participants:
Aaron Stuart, Product Management Leader and Director of TD Lab
Zahra Ebrahim, Co-Lead, Doblin Canada

Douglas Soltys

Douglas Soltys

Douglas Soltys is the Editor-in-Chief of BetaKit and founder of BetaKit Incorporated. He has worked for a few failed companies and written about many more. He spends too much time on the Internet.

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