Black Swan #15: The evolving business of preparing for death

BetaKit podcast

This week, we continue to investigate the ways in which different Canadian tech sectors are responding to the challenges presented by COVID-19.

“We’re not a business that a lot of Canadian VCs found sexy.”
 
 

Previously, we spoke to two different healthtech companies responding to increased demand and a regulatory environment that seemingly changed overnight.

Last episode, we explained why FinTech startups in Canada continue to feel like they’re on the outside looking in to a space owned by traditional financial institutions.

So how has COVID-19 impacted a company that is a blend of FinTech, healthtech, and LegalTech?

Willful is a Toronto-based startup that helps people easily create a legal will. Not the sexiest of startups in normal times, but these are not normal times. CEO Erin Bury, who longtime listeners might remember as a regular guest on BetaKit’s CanCon podcast, joins to explain what COVID-19 has made easier, and more difficult, for a business built to grapple with death.

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Hosted by Douglas Soltys & Rob Kenedi. Edited by Kattie Laur. Produced with support from TWG.

Douglas Soltys

Douglas Soltys

Douglas Soltys is the Editor-in-Chief of BetaKit and founder of BetaKit Incorporated. He has worked for a few failed companies and written about many more. He spends too much time on the Internet.