BCIC launches How-To video series tackling universal startup problems

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Part of being a Canadian entrepreneur is enjoying the tight-knit, supportive communities that make up the startup ecosystem. There’s only so much that one person can do alone, and meetups and networking events can be invaluable for learning lessons from the mistakes and successes of fellow founders.

But for founders who can’t always make these kinds of events, The BC Innovation Council has launched an easy-to-follow How To video series featuring British Columbia-based entrepreneurs sharing their knowledge on universal startup challenges. In the first two videos released in the 10-video series, the BCIC talks to entrepreneurs on kickstarting sales and finding first customers.

“You need to rely on those early customers as ambassadors, testimonials, and evangelists, and as people who will help you find the love language of your target audience,” said Keith Ippel, founder of Spring, on the importance of first customers in shaping your product.

Jeanette Jackson, executive in residence at the Foresight cleantech accelerator, outlined that kickstarting sales starts with an understanding of your company first. “The first thing you need to do is make sure you have clarity on your business. What product or service are you offering? What team do you need to do so?”

Watch the first two videos below, and expect to catch two new videos from the BCIC every Thursday.