Sampler acquires AdMass’s tech, founders to add AI, user-generated content to its product sampling platform
The deal marks Sampler’s second acquisition in four months.
Josh Scott is BetaKit’s lead reporter. He is based in Toronto but breaks news and tells in-depth stories from across Canada about all types of technology companies and the folks building and backing them. He has won SABEW Canada’s 2023 Jeff Sanford Best Young Journalist and 2024 General Excellence - Reporter at a Small Publication awards. Josh’s coverage is more complete than his moustache and he’s always open to tips and pitches. You can reach him at josh.scott@betakit.com and @jossco.77 on Signal.
The deal marks Sampler’s second acquisition in four months.
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