As we approach the holiday season, few of us are likely thinking about March 2015. Anthony Lipkin, VP and Partner of Dx3, Canadaâs largest conference and trade show dedicated to digital, canât stop thinking about it.
We sat down briefly with Lipkin, who was responsible for content curation this year, about what attendees can expect to see March 11th and 12th at the Metro Toronto Convention Centre.
Note: while Early Bird registration for Dx3 doesnât end until January 16th, the Super Early Bird registration ends today. You can score a sweet discount by using the code âDX3SUPEREBâ when resistering.
Describe Dx3 in a nutshell for people who havenât attended.
I think we are an event that really looks at the role digital is playing in reinventing the customer journey, and breaking down the intersection between marketing, retail, and tech.
Why is that important? Or why should people care about that intersection point?
“You might as well not be in business if youâre not thinking and talking about mobile.”
People should care because while itâs one thing to go to an event to listen for inspiration and ideas, itâs a whole other question when you ask about what actually happens when it comes to actually doing. I think that between the content and the experiences we curate, weâve done a really good job this year of articulating the how side of the equation. Itâs not just about thinking, itâs about doing.
How did that relate to your choices for speakers?
Well, for example weâre going to have Aaron Zifkin of Airbnb talk about how to build an engaging community. Which is important because Airbnb as a brand has literally redefined how communities are being built.
I think this year weâve done a really good job of recruiting those brands that are moving digital, not just in a marketing or retail sense, but also in a cultural sense. Weâve got folks from reddit, folks from Buzzfeed, and these guys arenât just shaping business, theyâre shaping culture. And I think that Dx3 this year is really going to be at the forefront of that.
I know the formatting of the content is changing a little bit this year. For people who have attended in previous years, can you explain the decision behind that?
So what weâve done is organize the content around the five steps of the customer journey. The reason why weâve done that is, as a brand, Dx3 has a fairly broad purview, and we needed to organize that content in a way that best reflected our brand. We really are the digital marketplace, and I think the way in which we position ourselves, and the way in which we organize our content, is reflective of that.
I notice that thereâs no real mobile-specific component to the event.
We didnât really curate any kind of mobile-dedicated sessions, because you might as well not be in business if youâre not thinking and talking about mobile. So we hope that most of our sessions will touch on mobile. Itâs kind of like saying âwhy isnât there any sessions about websites?â It should just be the way that people think nowadays versus thinking of it as an outlier.