Vancouver’s Vision Critical has raised a $16 million funding round from Georgian Partners, the Northleaf Venture Catalyst Fund (NVCF) and Kensington Global Private Equity Fund.
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight.
“The Georgian Partners Applied Analytics investment thesis is closely aligned with Vision Critical’s strategy. Their deep domain expertise and experience will be invaluable as we continue to extend Vision Critical’s market leadership for our cloud-based customer intelligence platform,” said Scott Miller, group CEO of Vision Critical.
Founded in 2000, Vision Critical works with more than 650 enterprises around the world helping them capture actionable customer insight that drives faster decision-making and better business outcomes. Vision Critical’s flagship product, VC Insight Communities, enables companies to build secure, private online groups of customers and prospects.
“We are thrilled to be working with Vision Critical and have them join our portfolio,” said Simon Chong, managing partner and co-founder at Georgian Partners. “The company is growing rapidly, has a world-class team, clear leadership in its technology landscape and a deep understanding of how to deliver valuable customer insight.”