TD Bank and Flybits, a context-as-a-service platform that helps enterprises make mobile apps context-aware, are partnering to give TD Bank customers more personalized banking experiences.
TD will use Flybits’ cloud-based software to better inform customers when making financial decisions by providing relevant content and services, including personalized financial advice. The companies will also explore the potential to create exclusive mobile experiences at sponsored events and through local merchants.
“A key focus for TD’s digital roadmap is to create more intuitive, personalized experiences that make customers’ lives simpler,” said Rizwan Khalfan, senior vice president and chief digital officer at TD. “Our agreement with Flybits is another example of TD demonstrating its commitment to enriching customers’ lives through innovation. We’re elevating our customer-centric approach by bringing in-the-moment experiences to each individual depending on their situation and needs.”
Under the partnership, TD will have an exclusive distribution arrangement within the Canadian financial services industry to use the Flybits software in its mobile apps.
“We are excited to work with TD to bring Flybits technology to TD customers in Canada,” said Jerry Rudisin, CEO at Flybits. “Tailored, customized, and predictive experiences are becoming an expectation of consumers especially in financial services, and we look forward to collaborating with TD to help stay ahead of that demand.”
Related: Vodafone Ventures joins Flybits’ $4.75 million Series A