St.John’s-based Sentinel Alert, which develops sensor-based safety software to help companies reduce accidents, announced the closing of a $525,000 seed round.
The round was led by Pelorus Venture Capital, the manager of Venture Newfoundland and Labrador, and private angel investor Killick Capital. Sentinel Alert’s CEO, Sarah Murphy, said they will use the funding and the investors’ expertise to grow staff and operations throughout Canada and the U.S. over the next year to meet anticipated market demand.
“Sentinel Alert is building connected teams to create safer and smarter job sites so teams can go home safe everyday. We want to use technology to help make people’s lives better at work and Pelorus Venture Capital and Killick Capital both support that mission,” said Murphy. “Creating jobs and expanding access to new markets provides a forum for considerable growth for our company. We look forward to making a powerful, substantial impact on safe work in Canada, the US and beyond.”
Sentinel Alert was recently awarded the top prize of $35,000 at the Women Entrepreneurs bootcamp at Communitech. The team will be returning to Communitech this spring to work with Deloitte’s innovation lab team, d {} (pronounced dee space).