Major Chinese e-business Witmart moves first North American operations to MaRS

MaRS

Witmart.com, a crowdsourcing marketplace dedicated to helping people find services for work like digital goods and design, has chosen LegalX at MaRS as the place to open its North American operations.

“We joined MaRS because they have the support available to facilitate the growth of companies, especially companies like ours.”

As the international site of zhubajie.com, an online service with 13 million users in China that has raised $540 million, Witmart will launch a trademark registration service as their first product in North America. The product already allows Chinese companies to register trademarks online within China, but by expanding to MaRS’ LegalX cluster, the vision is that Chinese companies will be able to register trademarks within the North American market.

“There’s not a heck of a lot of online products for Chinese companies looking to do things like trademark registration in North America,” said Aron Solomon, innovation lead at LegalX. “Generally what happens when Chinese companies want to do any kind of business, they have amazing lawyers and law firms in Toronto that work with Chinese companies, investors, and entrepreneurs. They do an amazing job, but there’s not a lot of online tools for Chinese companies.”

Witmart believes that it can better understand how its product can fit into a new international market, while also getting support, at LegalX. “For international players, part of the problem is that we lack understanding of the global local market,” said Lei Zhou, founder and CEO of Witmart. “We joined MaRS because they have the support available to facilitate the growth of companies, especially companies like ours.”

Jessica Galang

Jessica Galang

Jessica Galang is BetaKit's News Editor.