Toronto-based Sprout, which offers a digital wellbeing solution for workplaces, has acquired Calgary-based predictive health data analytics company Vivametrica. The purchase price of the deal was not disclosed.
“Combining Vivametrica’s core analytics expertise with Sprout’s engagement platform yields better insights into users’ overall health.”
Following the acquisition, three of Vivametrica’s core team members will be integrated into Sprout’s team as full-time employees. Rick Hu, CEO and founder of Vivametrica will take on an advisory role with Sprout and has agreed to provide Sprout with advisory services for a minimum of one year after transaction close. According to a spokesperson for Sprout, Hu will continue to have a “meaningful ownership position” in the combined organization.
The deal is aimed to bring Vivametrica’s data assets, including global population datasets, data management, and privacy controls, to Sprout’s clients.
“Sprout is a data-driven platform and the functionality brought by Vivametrica enables our health and wellness engagement platform to be more responsive, personalized and valuable to the end-user and employer,” said Sprout CEO Neeraj Sharma. “Combining Vivametrica’s core analytics expertise with Sprout’s engagement platform yields better insights into users’ overall health, and drives measurable ROI by identifying and positively affecting health change.”
Sprout, which has offices in Vancouver and Toronto, uses tech-based tools to motivate employees to adopt healthier practices, such as exercising. The platform includes tools like physical activity tracking, nutrition, mental health, and biometrics, while also integrating with fitness trackers. Employers can measure the impact of employee wellness on their business.
Sprout was founded in 2012 by Martha Switzer and Christina Ford and received an undisclosed investment from Telus Ventures and the investment arm of Techstars in 2016.
Founded in 2013 by clinicians and researchers from Stanford University, the University of Calgary and Mt. Royal University, Vivametrica measures and predicts health risk, outcomes and longevity using data from personal sensors and wearables. Individuals and organizations are able to understand their future health risks and effect positive preventative change to reach better health outcomes.
“We are thrilled to be a fundamental part of Sprout’s wellness solutions, making it easier for the user to understand their current and future health status,” said Vivametrica’s Hu. “Rather than a one size fits all measurement, we’ve taken a complex analysis of thousands of data points to create actionable individual health insights. In turn, better health data and user engagement unlocks new and valuable opportunities for employers and insurers.”
Image source Unsplash. Photo by Brooke Cagle.