Montreal-based WhatsNexx has received its second round venture capital financing, this time a respectable 2.33 million from both BDC Venture Capital and GO Capital LP. WhatsNexx has built a software platform that assists brands effectively optimize their marketing programs.
Alain Paquin, Founder and President of WhatsNexx, stated that “We have a unique opportunity to redefine marketing technology and integration of marketing platforms, and this new investment will help us accelerate our growth through increased sales and marketing efforts into new markets and new verticals where we have proven the need for what we are delivering.”
According to the press release WhatsNexx “will do some restructuring of the executive team to better focus specific efforts, and is currently hiring for several roles in sales, marketing as well as R&D.”