What are the new rules for ‘hybrid’ retail? (Facebook Live chat)


The dichotomy of selling either online or in person no longer exists. Growing consumer expectations, and a familiarity with the convenience of ecommerce, mean that modern retailers have to ensure that their ‘bricks’ experience connects connect with their ‘clicks’ in a meaningful way. Welcome to ‘hybrid’ retail.

But what are the new rules for the modern retail environment? What kind of relationships do customers expect from brands in person or online? What tech is required to power a hybrid approach?

BetaKit has teamed up with Digital Main Street for a Facebook Live session to answer your questions about hybrid retail, with special guests from Shopify and Kinetic Commerce!

Can’t join us live next Thursday? Post your question in the comments section below and we’ll get it answered so you can watch our post-stream video!

Facebook Live chat: What are the new rules for ‘hybrid’ retail?

Thursday, May 24, 4:00PM-5:00PM EST

Facebook.com/BetaKit (filmed on location at StartWell King Street)
(set a reminder using this link!)

Douglas Soltys – Editor-in-chief, BetaKit

Special Guest Participants:
Satish Kanwar — VP of Product, Shopify
Damon Sloane — VP Retail Innovation & Client Success, Kinetic Commerce

Photo via unsplash

Douglas Soltys

Douglas Soltys

Douglas Soltys is the Editor-in-Chief of BetaKit and founder of BetaKit Incorporated. He has worked for a few failed companies and written about many more. He spends too much time on the Internet.

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