The dichotomy of selling either online or in person no longer exists. Growing consumer expectations, and a familiarity with the convenience of ecommerce, mean that modern retailers have to ensure that their ‘bricks’ experience connects connect with their ‘clicks’ in a meaningful way. Welcome to ‘hybrid’ retail.
But what are the new rules for the modern retail environment? What kind of relationships do customers expect from brands in person or online? What tech is required to power a hybrid approach?
BetaKit has teamed up with Digital Main Street for a Facebook Live session to answer your questions about hybrid retail, with special guests from Shopify and Kinetic Commerce!
Can’t join us live next Thursday? Post your question in the comments section below and we’ll get it answered so you can watch our post-stream video!
Facebook Live chat: What are the new rules for ‘hybrid’ retail?
Thursday, May 24, 4:00PM-5:00PM EST
Douglas Soltys – Editor-in-chief, BetaKit
Special Guest Participants:
Satish Kanwar — VP of Product, Shopify
Damon Sloane — VP Retail Innovation & Client Success, Kinetic Commerce
Photo via unsplash