For many companies, a rebrand is an indication that the company is entering a new and exciting phase—perhaps one that the company never imagined when first starting out.
Powerstores, now known as Webware, has announced the rebrand along with an undisclosed round of new VC funding. The startup, which has offices in Toronto and Panjim, India, raised the funding from Extreme Venture Partners and William Bissell, who invested through his family office. Webware was founded in India by Cory York and Indrajit Chowdhury in 2012 as PowerStores, and the company established a Toronto office this past summer.
“The name change to Webware.io reflects the company’s ability to serve more than just the e-commerce market with a shopping cart solution,” said York. “We know small businesses have limited time and resources, and an easy all-in-one system that covers everything they should be doing when it comes to the internet is what Webware is all about.”
Webware’s web building platform provides a toolkit specifically for small businesses to improve their online presence by providing SEO marketing services, creating loyalty programs, and designing and building web and online stores.
“There are four billion-dollar web platform companies in the market, yet according to a joint Google and Ipsos survey in 2013, 55 percent of businesses in North America are still not online,” said York. “We offer a complete digital tool kit that covers everything a business needs to be doing online – website, web store, social commerce, blogging, and more.”