Wattpad introduces Wattpad Futures program to help writers monetize content through ads

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As part of a continued effort to support its writers, Wattpad announced the launch of its Wattpad Futures program, which is meant to help writers better monetize their content.

Through the Wattpad Futures program, writers can choose to insert ads between chapters of their Wattpad story; every time a reader views an ad, the writer earns money.

“The dynamic Wattpad community is unlike any other social platform. It’s the interconnected community of storytellers and audiences that makes the Wattpad Futures program a viable income source for writers,” said Wattpad’s co-founder and CEO Allen Lau. “Readers have always encouraged their favorite storytellers with messages, comments, and votes. Now, they can support Wattpad writers in a way that increases the writer’s income, without having to pay out of pocket.”

As the platform has 45 million users who average 30 minutes on the platform, the company said that it’s an opportunity for advertisers to reach millennials and the emerging Generation Z. The news comes two months after Wattpad announced that it was partnering with Turner, which owns TV networks like TBS and TNT, to leverage Wattpad content for shows like Tales of the Crypt.