Many people want to be proactive when it comes to their health, but they get held back in long lines to get blood work and then end up waiting weeks for the results. This way, they can’t find out right away if they have a deficiency of a given vitamin or if they need to make changes to their lifestyle.
To give people the option of skipping long lines and wait times, Vitameter, the latest pitch on The Disruptors, has developed a device that allows people to track their Vitamin D and iron levels with a drop of blood. Similar to a glucometer, the Vitameter allows users to insert a single drop of blood, which measures their vitamin levels and allows them to see if they need to increase or decrease certain vitamins in their diet. In coming months, Vitameter is hoping that their device can measure other biomarkers such as protein and electrolytes.
“The issue with doctor’s tests is that they’re extremely inefficient for the everyday people,” said Robert Green, the founder of Vitameter. “Essentially we shrink the large lab tests down to a handheld level. Our long term goal with Vitameter is to provide people with the best and most convenient way for them to understand and improve their health.”
Co-host Bruce Croxon says that although the company hasn’t received approval in the United States or Canada yet, Vitameter is in the right market and has the potential to disrupt the blood testing diagnostics industry. “Everybody’s focused on getting that little extra edge on vitamin levels and health and wellness and being more alert,” said Croxon. “So they’re in the right place and it sounds easy to do.”
Last year, Vitameter was the winner of the $35,000 prize at the Velocity Fund Finals.
Watch the whole pitch below:
BetaKit is a production partner on The Disruptors. Tune in to BNN every Thursday night at 7pm for full episodes!
