In what could either be feelings of relief or frustration for Canadaâs âbig threeâ wireless incumbents, Verizon Wirelessâs CEO said his company will not be coming to Canada.
Many have speculated that Verizonâs mammoth purchase of Vodafone for $130 billion yesterday was the motivating factor behind Lowell McAdamâs words.
âVerizon is not going to Canada,â McAdam told Bloomberg. âIt has nothing to do with the Vodafone deal, it has to do with our view of what kind of value we could get for shareholders. If we thought it had great value creation we would do it.â
Bloomberg reported yesterday that BCE Inc., Rogers Communications and Telus Mobility were all expected to rise as of 9 am yesterday morning on the stock exchanges.
To the average on-looker, the news can be confusing. If Verizonâs acquisition of Vodafoneâs shares would encourage the company to drop out of the upcoming Canadian airwave auctions, why did Bell raise its voice in protest last week over speculation regarding the Vodafone sale?
And better yet, if Verizonâs potential Canadian entrance was âway overblownâ according to McAdam, why did the âbig threeâ Canadian telcos practically throw a public relations temper tantrum over the past three months?
Likely because Verizon CFO Fran Shammo said the company was considering a potential Canadian entrance at a June Wall Street Journal conference. âWeâre looking at the opportunity,â Shammo said at the time. âThis is just us dipping our toe in the water.â
Apparently, according Telusâ Josh Blair âitâs never been about Verizon coming to Canada,â though. Well it sure must have been a big motivator. âIt has been and continues to be about fair access to spectrum,â Blair told Bloomberg.
Meanwhile BCE Inc.âs Mark Langton told the media company that âthe regulatory loopholes that give advantages to big foreign carriers remain and should be closed.â
Rogersâ comments might have been the most amusing. The company stated that it welcomes competition. But a Verizon entrance, one block of prime spectrum or two, could have been devastating to the long-time Canadian companiesâ profit margins. âWe have been asking for a fair and level playing field that treats large foreign carriers the same as established Canadian carriers,â a Rogers spokesperson told Bloomberg.
Verizonâs clarification of its intentions should, according to National Bank Financial Inc.âs Adam Shine, âenable Rogers to recover much of the lost ground it recently succumbed to, with Telus poised for at least mid-single digit gains, and BCE likely seeing upside as well, albeit more modestly.â
Indeed, this morningâs news that Verizon will not enter the Canadian market proved a sigh of relief for the big three. But thereâs still the possibility of Americaâs largest wireless carrier to swallow up Wind Mobile. A Verizon spokesperson said Wind Mobile, was âone of manyâ options the company was considering.