Toronto-based Vemba announced today $5 million in Series A funding from Upfront Ventures and Bertelsmann Digital Media Investments (BDMI), with participation from John S. and James L. Knight Foundation Enterprise Fund.
Vemba provides a video distribution and content discovery platform, and has partnered with companies such as VICE, Condé Nast, and Tribune since its launch in 2015. The platform lets content publishers control all components of video distribution, consumption, and monetization.
“Despite the huge public appetite for video, there has been no effective mechanism for content owners to distribute video without significant technology or monetization trade offs” said Garrick Tiplady, Vemba CEO. “We built Vemba with publishers in mind. At every step, we have simplified distribution, discovery, and reporting.”
The company says it will use the funding to enhance its content platform, focusing on additional social platform support, OTT technology, and streaming video. Vemba will also expand its Toronto, Los Angeles, and New York office locations.