Uber fights Canadian publicity war on two fronts: Toronto and Vancouver

Uber puppies

With regulators in Toronto and across the country pressing down on it, Uber has taken to its blog to ask customers to fill out an online survey the City of Toronto is hosting.

The survey asks Torontonians to state their opinion on the popular rideshare platform.

“In July 2015, City Council directed staff to undertake a review of the operations of Uber and technologies like it in Toronto. Among other things, this work includes understanding the interests of the public in the technology and services that Uber provides,” says the survey. “The findings of this research will result in a report, expected at the September 18, 2015 meeting of the Licensing and Standards Committee. The comments you provide will be included as input into this review process.”

In classic Uber fashion, the San Francisco-based company is attempting to rally residents to its cause. In its blog post, the company lays out the reasons it thinks Torontonians should support the service.

“Regulated fares = dramatically higher fares. They also mean lower hourly driver earnings and worse reliability of service for riders. Price fixing and supply caps make for poor policy,” says one of the points written by Uber Toronto General Manager Ian Black.

Uber became the target of a $400-million lawsuit last month by a union of Ontario-based taxi and limo drivers. The group claims the company is creating an “enormous marketplace for illegal transportation”.

Whatever your opinion on Uber and other similar rideshare services, you can fill out the survey here. The City of Toronto is collecting feedback on the company until August 14th.

Meanwhile, in Vancouver, the company is attempting to push into the city by offering cute puppies. Man’s best friend: the best ammunition in a cross-country war of publicity, it turns out.

This article originally published on our sister-site, MobileSyrup.


Igor Bonifacic

Igor Bonifacic is a Toronto-based writer interested in exploring the intersection of technology, entrepreneurship, and life.

4 replies on “Uber fights Canadian publicity war on two fronts: Toronto and Vancouver”
  1. Avatarsays: Kyle MacDonald

    Cabbies want to cap the number of taxis and keep the market stale. Uber wants to grow the on-demand ride market and create more options. Vancouver taxis are literally a cartel that limit the number of people per taxi to 4, when provincial law allows each taxi to transport 7 people. It’s time to end this racket and open up on demand public transportation to more options.

    1. Avatarsays: Dan Summers

      Then if UBER wants to compete they must do so legally. Jsut starting up with out regards to the laws of the Province or City is not the way to go about running a business.
      They are a Ride for Hire, they need proper Commercial Insurance…period. They need the proper commerical license as well.

      If Uber wants to compete let them do so on a level playing feild with everyone else.

      1. Avatarsays: Don Piano

        Nobody who wants to drive for Uber will have a problem going through a training program and certification. Even for a couple hundred dollars. They want to prove they are certified so the patrons are at ease.

        But Scamcouver wants to charge patrons $75 minimum fare instead of allowing Uber to certify their drivers. It’s a joke.

  2. Avatarsays: CraigSnid

    If Vancouver and Toronto want to close their doors to new technologies and innovations, then banning Uber is a good start. Countries like the UK have fostered technology and innovation by embracing change, reviewing laws and regulations to level the playing field, and investing in businesses that put a new spin on an accepted way of doing things. London has felt the benefit and has created exciting new companies and thousands upon thousands of jobs. They will be the winners in the new high-tech world, and if big cities like Vancouver and Toronto don’t rethink their poorly thought through reactions, then they will continue to struggle to keep up.

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