Toronto-based retail startup Tulip, a mobile store performance software provider, has acquired US retail SaaS company Blueday. The financial terms of the acquisition were not disclosed.
Blueday’s software system provides retailers with data-driven tools to improve the performance of store management teams and increase sales productivity. Blueday’s clients include retail chains, apparel brands, and auto parts dealers.
“By merging our technologies, we’ve enhanced our analytic capabilities.”
According to Tulip, Blueday’s real-time data and insights allow retailers to make better business decisions and improve store performance. Through the acquisition, Tulip aims to expand and enhance its selection of retail mobile solutions, and better help stores adapt to the new retail world. Blueday’s CEO, Graeme Grant, will join Tulip as the startup’s executive VP of analytics.
“Today, as we navigate the ever-changing retail landscape, retailers are investing in agile and data-driven innovations to enhance store performance with a changed workforce and a new customer with different needs and behaviours,” said Ali Asaria, Tulip’s founder and CEO.
“By combining our technology and capabilities, along with the addition of Blueday’s founder, Tulip is now better equipped to power the connected store with an array of solutions to empower store associates when selling, and provide convenience and connectivity to foster high-level customer experiences,” the Tulip CEO added.
Tulip touts itself as a “platform built exclusively for stores of the future.” Founded in 2013, the startup’s user-friendly, cloud-based omnichannel mobile apps serve retail clients like Mulberry, Saks Fifth Avenue, Kate Spade, Coach, and Michael Kors. The startup is an Apple Mobility Partner.
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Blueday’s suite of analytics tools help retail finance, operations, and in-store management teams determine their labour budgets, schedules, and daily action plans.
Prior to founding Blueday, Grant held leadership positions at Salesforce Commerce Cloud and Oracle Retail. In his new role at Tulip, he will focus on retail analytics and business development for the company’s in-store performance products.
Last month, Tulip made video chatting available between customers and store associates. In April, the startup launched web chat and remote pay features to assist retailers during COVID-19.
In 2019, the startup partnered with Google Cloud to provide machine learning solutions for retail, leveraging Google’s machine learning and analytics capabilities.
The startup most recently raised a $50 million CAD Series B in 2017.
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