Trippeo’s Adarsh Pallian on finding the gaps in huge industries

Trippeo Adarsh Pallian

When Adarsh Pallian was looking to found his next company after selling Geotoko to Hootsuite in 2011, he started by trying to solve his own personal needs: finding a better way to do business travel and expenses.

In this interview clip with Rob Woodbridge of, Pallian explains that what he found was a huge industry with a big gap for disruption. “It’s an industry that’s been pretty much dominated by Concur since 1994, with no newcomers to the space,” he said.

“Anyone who uses it knows it is pretty complicated to use,” Pallian continued. “I started realizing it is intentionally complicated to use. Twenty years later that can’t be right.”

Referencing his time at Hootsuite, Pallian also comments on Trippeo’s commitment to remain in Vancouver.

“I think all Canadian companies should do that,” he said. “I don’t think you should move to the States if you don’t have to. The tech talent is here, everything is really here. Investors have no problem investing in Canadian companies.” Trippeo recently raised a small amount of seed funding through Gary Vaynerchuk’s new VaynerRSE fund.

Watch the full interview on

Douglas Soltys

Douglas Soltys

Douglas Soltys is the Editor-in-Chief of BetaKit and founder of BetaKit Incorporated. He has worked for a few failed companies and written about many more. He spends too much time on the Internet.

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